Media Studies by DDE

Hi, I am Manasee,

I’m pursuing my post graduation in Design for Digital Experience (DDE) in NID, Bangalore. I have just completed my first semester, also called as The Foundation which, for some of us was our first step in the world of design. Let me share with you how we went about doing our films and completing the Media studies module in this post.

Before the course started, we were very curious about Media Studies as it was the first discipline specific module we had in the foundation semester. In one studio discussions we listed down all kinds of media we could think of. The list was as follows:

And we realised to our dismay that this module could potentially accommodate everything that we were hoping to learn in our entire tenure in DDE! So we decided to take a step ahead and look into which aspects of media we were going to explore here. All the students in our batch sat down to decide our course of action and then proceeded.

As we sat and discussed we found out that of the total fifteen people in our batch, ten are engineers and five are from fine arts/design/graphics background. We divided ourselves into five groups, ensuring that each group had one person from non-engineering background. The assumption was that this would ensure every team would have comparable strengths in technical know-how and a good eye for the visual stuff.

We couldn’t have been more wrong. We learnt by and by that some of our engineers were kickass artists and some of the arty fellows were a daft hand at the softwares we were using.  One great thing that came out of this was that we got to know each other better. Strengths, weaknesses and pet-peeves (which we intend to put to good use in the next semester!)

The theme for this module was “ICT in Healthcare & well being” which some of us thought was a little boring. So with varying amount of enthusiasm, we started out with our research. Having done a similar research centered Design Process module just before, we found it a little easier this time around. We were slightly better at coming up with the right questions, classifying the information, documenting it and presenting it in the form of an infographic.

In the second part of the module, we took our earlier research forward with linear/non-linear storytelling based on the same theme, story structures and story-boarding which led to a final video output.

Out of the five groups, two chose their medium of presentation as flash-based animation, two chose live action video and one group chose basic keyframe animation with voiceover.  Although the brief given to us was the same, the outputs varied in their form and presentation among the groups.

Our group struggled to come to a consensus on all decision points we faced. From the point of view (first-person or third person) to the type of animation (traditional hand drawn versus digital stop motion), all the options were scrutinised, debated and then finally agreed upon – at times, reluctantly.  We had the plot and the script ready within no time, but storyboarding took a really long time as all three of us had a different video in mind for the script we had. Eventually we voted on one and went ahead with it and our video was ready in a mere 4-5 hours. And do we love it now!

Given how many opinions we had in the beginning, if you ask any of us now, we would not change anything about the video (ok, maybe one or two things. No, five. :P).

This was one of the illustrations we made for the character design of Johnny, our protagonist:


So without further ado, here are the videos.

  • Do check out the ‘Lift Off’ video which has some cool motion graphics and a really cute protagonist. Goosebumps promised!
  • Last but not the least, ‘Insurance on demand’, which gave five NIDians an opportunity to explore their acting skills. The shooting of the hospital scene led to a series of pranks to which some of our gullible batchmates fell prey. Ahem…including me. (Will get back at you guys!)

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s